IMAGE IS EVERYTHING
There’s power in positive imagery.
People with disabilities are still widely underrepresented in advertising. It’s time to put the spotlight on beauty of all abilities—starting with this unstoppable cast, here to show industry just how irresistible inclusivity can be.
Help us spread the love & download our press release.
Photography Priscilla Gragg
Art Direction Danielle Moore
Wardrobe Amy Soderlind
Grooming Tricia Turner
Production Lola Creative
Interview by Montana Cheal
In collaboration with the non-profit Changing the Face of Beauty and Livie & Luca
Featuring a wide-ranging cast of kids with physical and intellectual disabilities from around the country, along with their stories, the campaign will put a spotlight on the beauty of children with disability—and ultimately remind the industry that when we reflect inclusivity, we not only make a difference in the world, but brands are better for it.
With bullying disproportionately affecting children with disabilities (who are 2-3 times more likely to experience bullying than children who are non-disabled), the IMAGE IS EVERYTHING campaign seeks to show brands that they can play an active role in creating positive change.
According to the U.S. Census Bureau, there are approximately 1 billion people with disabilities globally—the world’s largest minority—representing over $200 billion in discretionary spending (a number that grows to $8 trillion annually when coupled with family and friends).
It’s that rare moment when what’s good for business is also good for human beings. And in advertising speak—a win-win is a beautiful thing.
Featured in the December 2018 issue of Hooligans Magazine
Huge thanks to our whole team, who volunteered their time and talents for this cause: Video Ken Brown, Video Editor Julian Edward, Photo Assistant Alan Vance, Stylist Assistant Anna Brockmeyer, BTS Photography Collin Young, PA Mya Exum, Retouching Box & Dea, Equipment DTC, Set Teacher Tim Weeg of LuLu Artists Collective, Kid Wrangler Tracie Marquez of LuLu Artists Collective